It was not long ago that the idea of defind came to be; my 4th year at the Ontario College of Art & Design I challenged myself to create an entire magazine for thesis.

The magazine would be used to bring the business and design realms together by educating each side on the needs and expectations of the other.

The magazine was finished (pages can be seen in the portfolio) and what was to come after? That is why I created defind Media Inc., as a creative outlet, a forum for the ideas of the magazine to endure, to grow, and to evolve.

Such a concept was not mine alone, Chris Aceto, played an integral role in nurturing the idea to be something more than a 4th year project.